Rutgers University - Mason Gross School of the Arts (MGSA) wanted a stronger visual direction supported by print communications to showcase the institution's four programs: Music, Theater, Dance, and Art. The marketing department hired Ande La Monica to develop an identity system, marketing materials, and direct mail campaigns.
Rutgers University
Mason Gross
School of the Arts
Identity Development
Logo
Direct Mail Campaign
Marketing Materials
Post Cards
Posters
Arts Marketing Materials