Universal appeal.
Marketing material for a university arts school.

Rutgers University - Mason Gross School of the Arts (MGSA) wanted a stronger visual direction supported by print communications to showcase the institution's four programs: Music, Theater, Dance, and Art. The marketing department hired Ande La Monica to develop an identity system, marketing materials, and direct mail campaigns.

Rutgers University Branding and Marketing by Ande La Monica

Rutgers University
Mason Gross
School of the Arts

Identity Development
Logo
Direct Mail Campaign
Marketing Materials
Post Cards
Posters

School identity designed by Ande La Monica

University Art School identity designed by Ande La Monica of Ande & Partners

 

Modular Logo that stays true to the brand

 

 

Opera Marketing Material

University Direct Mail Campaign

 

 

Theater Marketing Material

 

 

Dance Marketing Materials

 

 

Arts Marketing Materials

 

 

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